Founded during 2012, GoTo Marketers (GTM) is an award-winning, full-service digital marketing agency purposely created to help companies thrive in the digital world. Having been built on the proposition that there is no magical unicorn of marketing that can do it all, GTM helps organizations create the foundational infrastructural components of their clients’ marketing engine. Let’s face it, without a solid foundation of a great Internet presence, amazing optimized content and insightful analytics, coupled with a solid strategy and plan, all companies will usually fail.
GoTo Marketers brings seasoned experts to the table, creating a winning formula to help companies achieve their success while maintaining cost control. The value we deliver to our clients is unmatched when compared to other outsourced models. Part of our strength is very little work is given to freelancers for purely cost reasons. When we outsource projects, we want the client to have the best available. Our team is experienced not only in digital marketing, but also, for example, sales and marketing alignment, technology decision making process, product management and managing infrastructure to support a client’s goals. We believe having more smart people at the table helps you make more informed decisions, will help shine a light on what is or is not working and improve the outcomes of our clients’ marketing efforts while maintaining cost control. Our tagline says it all – “We Get S— Done.”
Whether it’s a fresh online presence, establishing clients as thought-leaders or building pages that convert, WordPress allows us to deploy content rapidly, iterate on design and optimize for SEO. As with any project, some key challenges include selecting the right tools and ensuring the whole team is comfortable with using them. WordPress is one of our go-to tools, because clients are often already comfortable using it, and they can be confident there is continuous, available support to help them down the road. Its mature, open-source ecosystem helps reduce turn-around time and keeps our clients moving forward. The introduction of Gutenberg has allowed more flexibility for clients to include dynamic content in their posts, while removing some of the confusion created by shortcodes.
Our key piece of advice for working with WordPress is don’t be afraid to ask for help. The community is welcoming and helpful with experience to spare, plus there are always seasoned professionals to help you achieve your goals.